The Playmaker's Playbook
Stephen J. Cook’s book, “The Playmaker’s Playbook,” is like a treasure map for anyone who wants to start a sports business. Imagine having a friend who has been in the game for 50 years, sharing secrets of winning and stories of times things didn’t go as planned. That’s what this book is.
Cook doesn’t just brag about the good times; he’s honest about the tough parts too. He talks about the thrill of making something new and the lessons learned when things fall apart. It’s like getting advice from a wise coach who has seen it all.
Playmaker's Playbook
Stephen J. Cook’s book, “The Playmaker’s Playbook,” is like a treasure map for anyone who wants to start a sports business. Imagine having a friend who has been in the game for 50 years, sharing secrets of winning and stories of times things didn’t go as planned. That’s what this book is.
Cook doesn’t just brag about the good times; he’s honest about the tough parts too. He talks about the thrill of making something new and the lessons learned when things fall apart. It’s like getting advice from a wise coach who has seen it all.
Warmth, Dedication, and 50 Years of Wisdom
Transform your sports business with unrivaled expertise
Tune in and gain valuable sports wisdom and experience
Keynote Speaker
Meet Stephen Cook—a dynamic speaker, author, podcaster, and consultant with years of experience in the sports business industry. From engaging keynotes to transformative workshops, Stephen captivates audiences with his deep insights and actionable strategies. With a proven track record of helping organizations achieve success, Stephen’s expertise spans innovative growth strategies, operational excellence, and leadership development. His passion for empowering others shines through in every talk, podcast episode, and consultation.
About the Author
Stephen J. Cook
Stephen J. Cook is a distinguished figure in the realm of sports and fitness, widely recognized for his extensive expertise and dynamic contributions across various aspects of the industry. With a robust career as a business owner, sales expert, innovative strategist, and trusted advisor, Stephen has made a significant impact through his consultative and leadership roles.
An accomplished public speaker, Stephen has consistently delivered engaging and enlightening presentations at numerous conferences and professional gatherings. His talks, marked by a thoughtful blend of practical insights and motivational elements, are designed to enhance the performance and strategic approach of sports and fitness professionals.
Learn from the best who's spent decades honing his craft
Gain support in building a dream team for your sports business
Sports + Tech = Endless possibilities for your business
The sports world never stands still, and neither does the business side.
From fancy tech to fan-focused fun, the future of sports business is packed with opportunities.
What we offer
A Game Plan for Effectively Imagining, Launching, and Operating a Sports Business
Just like your favorite sports team, your sports business also needs a winning team to succeed. But unlike athletes, your team might not wear jerseys or cleats.
From businesses that soared to those that faltered, Cook delves into what worked, what didn't, and the crucial insights gained.
If you're a dreamer, doer, and someone with a passion for sports
and business, this is the podcast for you!
Pull up a seat at the table and grow your business with the incredible sports business veteran with five decades of experience.
Why Read the Book?
Playmakers Playbook
Dive into “The Playmaker’s Playbook” by Stephen J. Cook for a no-nonsense guide to the sports business world. It’s perfect for anyone who’s got big dreams but needs a little direction. Cook has been in the game for 50 years, and he’s handing over the playbook to you.
This book stands out because it’s real. Cook shares the highs and the lows, teaching that both success and failure are part of the game. He’s like a seasoned coach, showing you how to learn from every play.
Cook’s advice is straightforward and practical. He’ll help you brainstorm winning ideas and turn them into reality. He also gives you tips on staying tough when the going gets rough.
Reading “The Playmaker’s Playbook” is like getting an all-access pass to the strategies of a sports business pro. It’s inspiring, full of real-life lessons, and just the right guide to help you score big in the business of sports.
Choose Your Preference:
The Playmaker's Playbook: A Deeper Dive
It’s like getting advice from a wise coach who has seen it all.
Stephen J. Cook takes you on a captivating journey through his 50+ years of experience launching and shaping various sports businesses.
Cook learned from failures, sought answers from books and mentors, and developed a resilient mindset.
Read candid accounts of what went right and wrong and gain valuable insights as an entrepreneur.
Cook's passionate about bringing new business ideas to life and launching them into the market.
Soak up engaging stories and practical advice for a straightforward path to sports business success.
Why Work with Stephen J. Cook?
Profound Dedication to Enriching the Sports and Fitness Community
Throughout his career, Stephen has been praised for his exceptional communication skills, whether providing serious, in-depth analyses in sales or captivating an audience with his humor at awards banquets. His ability to connect with his audience and his unwavering dedication to every project he undertakes make him a sought-after speaker and consultant in the sports and fitness industry.
Stephen J. Cook’s professional journey is characterized by a profound dedication to enriching the sports and fitness community, making him a venerable mentor and an inspiring leader.
Want practical advice?
You're in the right place.
Cook’s advice is straightforward and practical. He’ll help you brainstorm winning ideas and turn them into reality. He also gives you tips on staying tough when the going gets rough.
Learn from the Best
Testimonials
What Others Have to Say
With decades of corporate management and
entrepreneurial experience, paired with a lifelong love
for learning, Stephen is excited to support individuals who are dedicated to both personal growth and bettering
the lives of children through sports business.
Want practical advice?
You're in the right place.
Cook’s advice is straightforward and practical. He’ll help you brainstorm winning ideas and turn them into reality. He also gives you tips on staying tough when the going gets rough.
Learn from the Best